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Juliette Lapierre : Onze ans et déjà cordon-bleu

22 of the Best Website Homepage Design Examples

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.

For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.

That's right -- unfortunately, a lot of people still judge a book by its cover.

What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains.

But before we dive into the examples, let's dissect some of the best practices of homepage design.

What Makes a Good Website?

A good website clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." It also resonates with your audience, has a value proposition, calls visitors to action, is optimized for multiple devices, and is always changing to adapt to new design trends.

All of the homepage designs shown here utilize a combination of the following elements.

Not every page is perfect, but the best homepage designs get many of these right:

1. The design clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here."

If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place."

Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long.

2. The design resonates with the target audience.

A homepage needs to be narrowly focused -- speaking to the right people in their language. The best homepages avoid "corporate gobbledygook," and eliminate the fluff.

3. The design communicates a compelling value proposition.

When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'.

4. The design is optimized for multiple devices.

All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Many are also mobile-optimized, which is an incredibly important must-have in today's mobile world.

5. The design includes calls-to-action (CTAs).

Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More."

Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don't get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear.

6. The design is always changing.

The best homepages aren't always static. Some of them are constantly changing to reflect the needs, problems, and questions of their visitors. Some homepages also change from A/B testing or dynamic content.

7. The design is effective.

A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.

Now, get ready to learn about excellent homepage design through the following 22 real-life examples.

Homepage Examples

1. FreshBooks
2. Airbnb
3. Mint
4. Dropbox (Business)
5. 4 Rivers Smokehouse
6. Cobb Pediatric Therapy Services
7. Melyssa Griffin
8. Jill Konrath
9. Evernote
10. Telerik by Progress
11. eWedding
12. Basecamp
13. charity: water
14. TechValidate
15. Chipotle
16. Medium
17. Digiday
18. KIND Snacks
19. Ahrefs
20. A24 Films
21. Ellevest
22. HubSpot

1. FreshBooks

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• It's easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read -- and that's exactly what this site does. It almost acts like a story.
• There's great use of contrast and positioning with the primary calls-to-action -- it's clear what the company wants you to convert on when you arrive.
• The copy used in the calls-to-action "Get Started for Free" is very compelling.
• FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product.
• The sub-headline is also great: "Join over 10 million small business owners using FreshBooks." FreshBooks expertly employs social proof -- 10 million is a big number -- to compel its target audience to join their peers and try the tool.

2. Airbnb

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• It includes the destination and date search form that most visitors come looking for, right up front, guiding visitors to the logical next step.
• The search form is "smart," meaning it'll auto-fill the user's last search if they're logged in.
• The primary call-to-action ("Search") contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.
• It offers suggestions for excursions and getaways Airbnb users can book on the same site as their lodgings to get visitors more excited about booking their trip on the site. It also shows which of these offerings are most popular among other users.

3. Mint

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• It's a super simple design with a strong, no-jargon headline and sub-headline.
• The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information.
• It also contains simple, direct, and compelling call-to-action copy: "Sign up free." The CTA design is also brilliant -- the secured lock icon hits home the safety message once again.

4. Dropbox (Business)

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• Dropbox carries over its simple design and branding. It includes only what is important: A large, relevant image with supporting copy, and a "Try free for 30 days" call-to-action button
• Dropbox's homepage and website is the ultimate example of simplicity. It limits its use of copy and visuals and embraces whitespace.
• Its sub-headline is simple, yet powerful: "The secure file sharing and storage solution that employees and IT admins trust." No need to decode jargon to figure out what Dropbox really does.

5. 4 Rivers Smokehouse

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• Drool. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Combined with great photography, the headline "Brisket. 18 years to master. Yours to savor." sounds like an experience worth trying.
• The parallax scrolling guides you on a tour through the services, menu, and people having a great time -- a great use of this popular design trend.
• The only negative? I don't live close enough to this place. Boo.

6. Cobb Pediatric Therapy Services

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• The headline and sub-headline appeal to the visitors' emotional side: "Work With a Company That Gets It"; "Trust us. We've been there too! We'll find jobs where you can thrive." That value proposition is unique and compelling.
• It's hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools.
• There are several pathways visitors can take when they arrive on the page, but the calls-to-action are positioned well, worded simply, and contrast with the rest of the page.

7. Melyssa Griffin

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• Melyssa immediately demonstrates social proof "Join over 200,000 others..."
• She qualifies a visitor's reason for visiting her website with a quick survey, and each option links to a different content offer.
• She adds a face to her brand. She isn't just a random website; she makes it clear she's a human whom people can connect to.
• The page uses bright colors without being overwhelming and makes it easy to understand what Melyssa's central business offerings are.

8. Jill Konrath

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• It's simple and gets straight to the point. From the headline and sub-headline, it's clear exactly what Jill Konrath does (and how she can help your business).
• It also gives easy access to Jill's thought leadership materials, which is important to establishing her credibility as a keynote speaker.
• It's easy to subscribe to the newsletter and get in touch -- two of her primary calls-to-action.
• The pop-up subscription CTA uses social proof to get you to join her thousands of other fans.
• It includes news outlet logos and testimonials as social proof.

9. Evernote

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• Over the years, Evernote has turned from a simple note-saving app into a suite of business products. This isn't always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits.
• This homepage uses a combination of rich, muted colors in the video and its signature bright green and white highlights to make conversion paths stand out.
• Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free."
• Evernote also offers a one-click signup process through Google to help visitors save even more time.

10. Telerik by Progress

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• "Stuffy enterprise" isn't the feeling you get when you arrive at Telerik's website. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe. Just one important aspect to making visitors feel welcome and letting them know they're dealing with real people.
• I love the simple, high-level overview of its six product offers. It's very clear way of communicating what the company does and how people can learn more.
• The copy is lightweight and easy to read. It speaks the language of its customers.

11. eWedding

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites.
• The sub-headline "Over 800,000 wedding websites built!" is great social proof.
• It's included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, "Start website."

12. Basecamp

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• For a long time, Basecamp has had brilliant homepages, and here you can see why. It often features awesome headlines and clever cartoons.
• The call-to-action is bold and above the fold.
• In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product.
• The customer quote is a bold and emphatic testimonial speaking to the benefits and results of using the product.

13. charity: water

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• This isn't your typical non-profit website. Lots of visuals, creative copy, and use of interactive web design make this stand out.
• The animated header image is a great way to capture attention.
• It employs great uses of video and photography, particularly in capturing emotion that causes action.

14. TechValidate

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• This homepage is beautifully designed. I particularly love the use of whitespace, contrasting colors, and customer-centric design.
• The headline is clear and compelling, as are the calls-to-action.
• There's also a great information hierarchy, making it easy to scan and understand the page quickly.

15. Chipotle

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• The homepage is a great example of agility and constant change. Chipotle's current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site. When I think Chipotle, I don't necessarily think about catering, but the site is a great reminder to consider different uses for the burritos you already know and love.
• The food photography is detailed and beautiful, and it actually makes me hungry looking at it. Now that's an effective use of visuals.

16. Medium

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• This is perhaps one of the best uses of whitespace I've seen. It allows Medium's app tagline and photo to take center stage while still drawing your eye to the darker section titles on the site.
• Medium makes it easy to sign up -- on the site, or with a simple text message to your mobile phone. I'm much more responsive to a text than an email, so this is a great strategy to keep people engaged in the signup process.
• The homepage uses social proof to get visitors to start clicking around: The "Popular on Medium" and "Staff Picks" sections let me know where to find high-quality content.

17. Digiday

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article. Its featured image (in this case, a scary one) is eye-catching, and the headline is just asking to be clicked now that the visitor has an idea of what they're going to read.
• The top of the homepage, where websites normally showcase a ton of different sections and options to click through, only has one icon to click -- which leads you to a subscription page.

18. KIND Snacks

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• The bold colors produce contrast, making the words and images stand out on the page.
• The CTA -- "Shop KIND" -- is clever. It urges the visitor to click to learn more while making a play on the word "kind" -- implying that it's a good choice to shop there.
• KIND Snacks' tagline is straight up brilliant -- when I read it, the message immediately resonated and made me want to read the snack bar's label.

19. Ahrefs

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop.
• The sub-headline and CTA are a compelling pair: To be able to start tracking and outranking competitors for free is a great offer.
• The homepage presents a multitude of options for the visitor, but it isn't cluttered thanks to the solid background and simple typography.

20. A24 Films

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• The film company's homepage is made up of only trailers for its new films. We know video content is format audiences want to see more of, and this is a great strategy to showcase A24's work in a highly engaging way.
• At the top of the homepage, A24 immediately offers a myriad of ways to get in touch via social media and email -- something I appreciate as a visitor when so many other sites bury contact information at the bottom of the page.

21. Ellevest

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

• "Invest Like a Woman: Because money is power." These headlines are powerful and make me want to learn more about the product -- both as a woman, and as someone interested in making smart financial choices.
• The images show, rather than tell, one of the company's value propositions: a desktop site and mobile app that move with you.
• "Get Started" is a great CTA -- in fact, we use it ourselves here at HubSpot. When clicked, it takes visitors through a few simple steps to set up a profile and start investing.

22. HubSpot

VIEW ENTIRE HOMEPAGE

Why It's Brilliant (If We Do Say So Ourselves)

• The LEGO characters catch your attention (because they're cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline.
• It bears another eye-catching "Get Started" CTA -- with bonus microcopy detailing our free versions users can choose to upgrade in the future.
• Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs.

Looking for more inspiration? Check out these incredible About Us pages.

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10 Tips That Can Drastically Improve Your Website's User Experience

Website User Experience

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

In today's marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more helpful and useful.

How to Improve a Website

1. Use white space.
2. Optimize your page speed.
3. Use attractive calls to action.
4. Use hyperlink differentiation.
5. Segment key information with bullet points.
6. Use images (wisely).
7. Include well-designed and written headlines.
8. Keep your website pages consistent.
9. Catch your 404s.
10. Be responsive and mobile-friendly.

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

1. Use white space.

On more than one occasion I have heard clients complain that there was too much white space on their site and that this unused real estate ought to be used for advertising more of their services. However, white space is essential to good design. White space makes your content more legible while also enabling the user to focus on the elements surrounding the text.

According to Crazy Egg, white space around text and titles increases user attention by 20%. White space can also make your website feel open, fresh and modern and if your branding is consistent with these then it can help you communicate that feeling to the user. One downside of white space to keep in mind, however, is that it does indeed take up space.

If you're trying to get a lot of content above the fold (above the part that is immediately visible without scrolling) having too much white space might be replacing some valuable information. The key is to find the balance between what is most important to communicate at the top and surround that with some space to highlight the image and/or text.

Consider the website, Sara Does SEO, by Sara Dunn. In her UX, there is a lot of white space right from the start, pulling your attention to what Sara looks like and what can do for you. This allows the reader to focus her attention on the most important things. Each section of the homepage also provides one clear header and a few supporting points, making it easier to digest information. 

Check out her website below.

2. Optimize your page speed.

One of the most frustrating experiences for users of the web is waiting for a page to load for too long. With the rise of the mobile devices, people are accessing content all over the world on many different platforms. While browsing online at Starbucks or while watching TV on their laptop, they expect a fast result for the content that they want.

When they don't get it, they usually bounce. Slow page load is an interrupting experience for the user and it can be a source of frustration and often users simply don't have the time to wait.

According to Section.io, an extra five seconds of page load time can increase your website's "bounce rate" by more than 20%. Whoa.

So, where do you go from here? Get your score. Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. 

To improve your page speed, start by compressing all your images before loading them onto your website. Image file size is one of the leading causes of a slow page speed -- using websites like compressor.io can help you dramatically speed up each webpage you own.

Learn more about decreasing your website's bounce rate in this blog post.

A great example of speedy load is Barnes and Nobles. No matter what device your own Barnes and Nobles loads quickly. Taking the extra caution to load some important elements first so that you know that the content is on its way. See for yourself.

3. Use attractive calls to action.

Your customers are already accustomed to following visual cues to determine which content is important to them. Calls to actions (CTAs) that are clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.

In creating buttons for your website you should think about color and the psychology of color. In a study done by Maxymiser, researchers were shocked to find that hey achieved an increase of 11% in clicks to the checkout area of the Laura Ashley website, by testing color variations and action messaging. Different colors evoke different messages. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely.

A second thing to consider is the actual words you use for your buttons. The words should include a verb or an action word that excite the user to do something. Choosing the right words or psychological triggers is highly determined by the level of emotional identification that word prompts. No emotional connection means no action. So make your words bold, time sensitive and action-oriented.

A great example of the good use of calls to action is WUFOO. The company's entire page is action-oriented and uses buttons to encourage the user to go to the next step. At the end of the page, you'll see the use of time-sensitive language like "Sign Up Now" and action-oriented language like "Get Started." These are active action words that prompt and guide the user to move forward.

4. Use hyperlink differentiation.

When you add a link to any page, you're saying you want the user to click there. Make sure links are easily identifiable by visual cues. Underlined text and differently colored text draws the attention of the reader and lets him or her know this is a link to be clicked on.

In a study done by Karyn Graves, she shows that the regular web user sees blue and underlined text as links and knows to click on them. Exploiting user expectations and what they already know about using the web is tantamount to success.

When it comes to hyperlink differentiation, you do not need to reinvent the wheel. Sticking to convention can be your best ally here. A simple way to test how effective your links are is to blur and remove the color from the design and see what stands out.

When hyperlinking, also stop to think about the length of the hyperlink. The longer the link titles the more easy to identify they are. For example: "To check out the GE Website click here." vs. "Check Out the GE Website here."

5. Segment key information with bullet points.

Bullet points will enable the user to quickly get all the information they want: benefits, ways you solve their problem, and key features of a product/service -- all in a short amount of time. This will make your propositions more attractive and enable your user to get all the information they need. Additionally, you do not have to go the traditional route with a simple circle.

With tons of cool icons out there, you can also get creative with your bullet and help the reader further with images that represent your point. Why do this? Because it forces you to isolate the most important points you're trying to make without getting caught up in terminology or specifics.

One great example of non-conventional bullets comes from One.org. On this page, they use icons as bullets to highlight their accomplishments in a way that is easy to read. Also, notice the white space surrounding the bullets that allow you to focus on each section.

6. Use images (wisely).

People across the Internet are getting smarter and faster at judging company websites before deciding if they want to browse the site further. When they first visit your site, they can easily pick out a generic stock photo they've already seen elsewhere or that resembles the non-personal style of stock photography. Using stock photography can decrease trust and also stand out as generic and non-unique. Unfortunately, these associations carry over to your business as well.

In a case study done by Spectrum, Inc. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers. They got the same increase in conversion and confidence to the page by adding a picture of their actual moving truck versus the stock photo. (Read the full study here.)

Bottom line? While stock photography can be high quality, it fails to create a connection between the user and the brand.

Ultimately, no stock photography will be as capable of conveying your brand, services, and products the way that you want to. Only your own actual images can do that while also speaking clearly to your potential customer. Use images strategically and place them in your website to support the content and allow the users a visual break from text, but make sure they are relevant and non-generic.

Check out this infographic on real images versus stock photography.

7. Include well-designed and written headings.

Your headings and content should be driven by what your potential customers are looking for. Including keywords in your title is also very important for targeting your message and attracting the right audience.

Search engines typically give headings more weight over other content, so choosing the right heading and making it stand out can significantly improve your search ability. But more importantly, headings guide your user through the site, making it easy to scan through and find content that speaks to them directly.

A great example of well-designed headings with consistent content comes from Tilde. Here you can see that the headings stand out in size and color and accurately describe the content that follows.

8. Keep your website pages consistent.

Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices -- you name it. Everything should be themed to make your design coherent between pages and on the same page.

In order to provide your user with a beautiful experience as they navigate through your site, it is important that they know they are still in your website. Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site.

"Am I in the right place?" Is a question I often find myself asking when navigating through inconsistent sites, and when I do, I usually end up leaving. Inconsistencies in design lower the quality of the products and services you're providing, according to the user.

Winshape Foundation is a great example of consistent design. All of its pages follow one common pattern: navigation on the right, big header, sub header with a background image and some content below. I know that no matter where I click, I'm still on their website, as all their styling is consistent. Check it out here.

9. Catch your 404s.

While search engines don't punish you severely for soft 404 errors (page not found), a user will. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go.

Simply put, encountering a 404 error page annoys your user, and makes them rethink spending their time on your website (when they probably could go elsewhere for a faster solution). Next to slow page load time, running into 404s is another highly frustrating event for a user and it completely disrupts their journey throughout your website.

To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. Here's how. You can also use this free 404 checker.

As an additional resource, you can also make sure that when your user lands on a 404 it provides them with the option to get back on track. Check out these cool examples of 404 pages.

10. Be responsive & mobile-friendly.

Technologies have advanced to meet our needs to be mobile. Websites are also a significant part of this evolution. It's imperative that your website is mobile-friendly and easy to navigate no matter what type of device they use to access it.

Recently, Google started penalizing sites that aren't optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website's usability. If you're not sure whether your website is mobile, you can use this free tool.

I hope these tips have given you some ideas on how you can revamp your website to be more user friendly without shelling out the dollars on a complete redesign. To see more examples of useful websites, check out our free guide below.

 

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25% of People Think All Searches Will Be Done by Voice in the Next 5 Years

Watch any commercial break in full, it seems, and you're almost guaranteed to see an ad for some sort of voice assistant device.

In the past two months alone, Amazon, Facebook, and Google have all announced the release of either new or new versions of their own video smart speakers: voice-assistant-enabled devices that are also equipped with video capabilities. 

Portal, Facebook's video smart speaker

But before the video smart speakers came along, there were the voice assistants themselves: the Siris, Alexas, and Google Assistants of the world that with a touch of a button or a simple vocal command can answer our questions, make phone calls on our behalf, or schedule reminders.It's that first task -- answering our questions -- that may have the greatest long term potential. At least 20% of all mobile search queries on Google, for instance, are done by voice: a number that many predict will continue to rise. 

But where do internet users themselves see voice search going -- and how does it align with how they prefer to seek information online today? We decided to find out.

Voice Search Predications: Current and Future Preferences

We asked 800 internet users across the U.S., UK, and Canada: How do you think searches for information online will change within the next five years?

About a third of respondents believe that, while most searches will be done by voice, text searches won't be completely eradicated. 

But when it comes to a future where voice search overtakes text completely, about a quarter of respondents identified that as their predictions.

That was especially true among respondents in the U.K., where the highest number of respondents -- 35% -- said that they believe most searches will be performed by voice within the next five years.

That most respondents foresee a future where most searches will be done by voice, but text search will still remain, is reflected in some moves by the companies that build voice assistants.

When Google recently revamped its Assistant app, for example, it made it easier for users to enter commands or search queries by voice and touch -- after discovering that nearly half of all interactions with it included both.

Source: Google

It also aligns with what appear to be current user preferences, which we discovered when we asked another set of 800 internet users across the U.S., UK, and Canada: How do you prefer to search for online information?

Interestingly, most users still prefer to search by text -- on their desktops -- while a slightly smaller number prefer to search by text on mobile.

If most users still prefer to search by text, how can voice overtake it as the preferred method of seeking information online?

It could be a matter of scale. As automation begins to appear in a growing number of facets in our day-to-day lives -- such as in cars, restaurants, and retail -- consumers will adjust according to the "new normal."

Historically, this phenomenon has repeated itself with many advancements in technology. Just as millions of consumers have acclimated to an increasingly digital world -- with the permeation of things like social media, streaming entertainment, and online video potentially replacing cable -- the trajectory of voice search adoption could follow a similar path.

"I think a lot of consumers are frustrated with poor voice experiences," says Senior SEO Content Strategist Aja Frost. "As the technology gets better, it'll be easier and easier to get the right answer on the first try."

That trajectory may also play out with the growing adoption of voice-equipped devices, such as smart speakers. According to Nielsen, 24% of households reporting having a smart speaker, which is an incremental increase from the previous year.

"As people become more comfortable with voice assistants on their phones ... they'll also become more accustomed to basic voice searches," Frost explains. "It's not a huge transition from, 'How many tablespoons in 1/4 cup?' and 'What's the weather outside?' to, 'What are the best Indian restaurants in X neighborhood?' and 'How do I unclog the dishwasher?'"

As always -- stay tuned.

 

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The 36 Best Instagram Captions for Every Type of Post

If you're anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I'm usually barely able to write a caption that goes beyond, "Had a fun day with friends!".

And I'm a writer -- go figure.Next time you're contemplating a caption to go with your Instagram photo, take a look at our complete list of captions for any mood you need to evoke.

Funny Instagram Captions

1. My favorite exercise is a cross between a lunge and a crunch ... I call it lunch.
2. I need a six month holiday, twice a year.
3. I tried to be normal once. Worst two minutes of my life!
4. Started from the bottom now we're ... still at the bottom.
5. There are 16 year olds competing at the Olympics and I still push on pull doors.
6. Namast’ay in bed.
7. That awkward moment when you're wearing Nike's and you can't do it.
8. I'm just a girl, standing in front of a salad, asking it to be a cupcake.
9. What if I told you, you can eat without posting it on Instagram?

Clever Instagram Captions

1. Patience -- what you have when there are too many witnesses.
2. Maybe she’s born with it, maybe it’s the Clarendon filter.
3. It's okay if you disagree with me. I can't force you to be right.
4. Life is short, false ... it’s the longest thing you do.
5. There may be no excuse for laziness, but I’m still looking.
6. You have stolen a pizza my heart.
7. Seven billions smiles, and yours is my favorite.

Savage Instagram Captions

1. What's a queen without her king? Historically speaking, more powerful.
2. Be a little more you, and a lot less them.
3. I'm an acquired taste. If you don't like me, acquire some taste.
4. Well behaved people don’t make it into history books.
5. I'm sunshine mixed with a little hurricane.
6. I do a thing called what I want.
7. They say good things take time... that's why I'm always late.
8. I'm not bossy, I have leadership skills.

Song Lyrics for Instagram Captions

1. "I’m gonna live like tomorrow doesn't exist." -- Sia, "Chandelier"
2. "I live for the nights that I can’t remember, with the people that I won’t forget." – Drake, "Show Me a Good Time"
3. "I hope you never lose your sense of wonder." -- Lee Ann Womack, "I Hope You Dance"
4. "You may say I’m a dreamer, but I’m not the only one." - John Lennon, "Imagine"
5. "Feeling good living better." -- Drake, "Over My Dead Body"
6. "Say oh, got this feeling that you can't fight, like this city is on fire tonight" -- OneRepublic, "Good Life"
7. "Time makes you bolder" -- Fleetwood Mac, "Landslide"
8. "If I fail, if I succeed, at least I’ll live as I believe" -- Whitney Houston, "The Greatest Love of All"
9. "The rest of the world was in black and white, but we were in screaming color." -- Taylor Swift, "Out of the Woods"
10. "Lightning strikes every time she moves" -- Calvin Harris, "This Is What You Came For"
11. "We aren't ever getting older" -- Chainsmokers, "Closer"
12. "Sing with me, sing for the years, sing for the laughter, sing for the tears" -- Aerosmith, "Dream On"

 

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