Thursday, 30 August 2018

Everything We've Discovered About Instagram's Secret Shadowban

When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere.

If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.

From Instagram's point of view, shadowbanning makes sense. Shadowbanning allows Instagram to filter out accounts that don't comply with their terms. Some people use inauthentic measures to expand their Instagram following, like automated bots or hundreds of hashtags irrelevant to their content. If that's the case, it seems only fair for Instagram to block those accounts, so users can continue receiving genuine and helpful content.

While Instagram doesn't openly admit to shadowbanning, they released a statement in February that addressed the problem users were having with their content not showing up for certain hashtags. Their statement at least confirms the hashtag dilemma as a real one -- but many speculate that the statement is Instagram's way of admitting to shadowbanning, without actually admitting it.

It's important to note that Instagram changes its algorithm often, so those alterations could be the reason you have witnessed a drop in your engagement. However, there's a possibility shadowbanning is a real tactic meant to hide users' content from the wider Instagram audience, and if you're being shadowbanned, it's important you take the necessary measures to get your content seen.

Let's explore how to know if you're shadowbanned, as well as our tips for getting yourself off the list.

Am I Shadowbanned?

There's an easy trick to figure out if your account is shadowbanned. First, post an image with a hashtag that isn't often used. (If you post an image with a hashtag that has millions of posts associated with it, it will be hard to see if your content is hidden from a shadowban, or simply from competition).

Once you've posted something with a certain hashtag, ask five Instagram users who don't follow you to search that hashtag. If none of them see your post under the hashtag, its likely you've been shadowbanned.

However, if one or two of the accounts can see your post, you might simply be dealing with a drop in engagement (if that's the case, check out our Instagram Marketing: The Ultimate Guide).

If you run this test and believe you've been shadowbanned, don't worry -- we have a solution for you.

Why You Got Shadowbanned, and How to Fix It

There are a few potential reasons your account could have been shadowbanned. To ensure this doesn't happen again, let's explore some actions you might have taken that led you to being shadowbanned:

You use bots or another automated "Instagram growth" tool. If you aren't putting in the hard work yourself, you're not growing a following authentically. Instagram frowns on this -- in their statement above, for instance, they encourage users to have a strategy that focuses on connecting with the right audience. Using bots is a spammy tactic, and could result in a shadowban.

You use broken hashtags. Occasionally, a popular hashtag will become overrun with inappropriate content. When this happens, Instagram can remove the hashtag or limit its use. If you use a broken hashtag, it will prevent your other hashtags from ranking, and could also result in a blocked account.

Your account is often reported. When users repeatedly report an account, Instagram will assume your account is posting inappropriate content or violating their terms of service. They might disable your account, or they could shadowban it.

You've exceeded your daily or hourly limit. Instagram places time constraints on how often you can follow, unfollow, like, comment, or post within an hour or day. This makes sense -- if you're following 80 people within an hour, it's likely a bot doing the work, not you.

These actions might help you grow a following quickly, but they can't help you connect with the right people, which is why you're on Instagram in the first place. Additionally, these behaviors likely result in shadowban, which severely restricts your exposure to a new audience.

To get your account back to normal, you'll want to reverse the damage. Here's how:

If you use a bot or another automated service, stop using them and delete them immediately. To make sure the accounts aren't still attached to you, go to your desktop Instagram and click "Edit Profile", and then "Authorized Applications". If you see any of your bot accounts in the list, click "Revoke Access" to remove them completely. Remember, it's better to have 100 followers who love your brand and purchase your products, than 1,000 followers who never buy from you or interact with your content.

Take a look at Preview's list of banned hashtags for 2018, and make sure to remove all broken hashtags from your content. Moving forward, be selective and careful with the hashtags you choose, and when in doubt, take a look at the hashtag's page -- Instagram will likely post a message like, "Recent posts from #summer2018 are currently hidden … ", which will indicate to you that the hashtag is no longer in use.

Take a two-day break. People have reported a full 48-hour break from using their Instagram accounts can reset the system and get you back on track, and it's worth the temporary social media cleanse anyway, isn't it?

Read and follow Instagram's Terms of Use and Community Guidelines.

Most importantly, it's critical you're posting helpful, authentic content, and abiding by best practices when growing your audience. It will take longer to do this, but slow and steady wins the race -- and doesn't get shadowbanned -- right?


[Read More ...]

François Blais pique-nique

Quelque 500 personnes et familles se sont déplacées pour l’événement. M. Blais était derrière les fourneaux en offrant des hot-dogs, du blé d’Inde et des breuvages aux personnes présentes.


[Read More ...]

Tuto e-commerce - Les bonnes pratiques du snacking content en 2018 - Market Academy

Tuto e-commerce - Les bonnes pratiques du snacking content en 2018 - Market Academy
Les bonnes pratiques du snacking content en 2018 : https://bit.ly/2wpMXPy Afin de lutter contre l‘infobésité et d’augmenter vos chances d’être lu, le snacking content (snacking media) est ce qu’il vous faut pour diversifier votre stratégie de contenu et créer plus d’engagement. Mais il ne faut pas tout miser sur les snackable contents. Les contenus longs ne sont pas morts pour autant. Vous avez besoin d'un site e-commerce ou d'effectuer la refonte de votre boutique ? Contactez-nous, on vous accompagne dans votre projet web ! Aimez, partagez, commentez, posez vos questions... Et surtout, abonnez-vous à la chaîne pour découvrir nos vidéos formation et nos tutos en temps réel ici : https://www.youtube.com/subscription_... Retrouvez-nous également sur : - Facebook https://www.facebook.com/marketacademy - Twitter https://twitter.com/marketacademyfr - Google + : https://plus.google.com/+Market-academy Merci à tous :) Market Academy, http://www.market-academy.com/ Tuto e-commerce - Les bonnes pratiques du snacking content en 2018 - Market Academy : https://youtu.be/-NjArI4YHbo
[Read More ...]

Wednesday, 29 August 2018

27 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy

Starting to notice some droopy shoulders around the office? Sounds like it's time to plan a team outing.

Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office.

And, you know, they're really fun.

But how do you find ideas for a great team outing? Maybe you start with a Google search for "team outing ideas" and stumble upon an article that suggests "field trips" and "professional development activities." Sounds like a starting point, but where's the real excitement?Click here to unlock a free guide and template designed to help you create a company culture code. 

Next time you plan an outing for your team, cut the trust falls and get one of these ideas on the calendar instead.

Large Group Games

1. Scavenger Hunt

Find a beautiful day, break everyone out into groups, and have a scavenger hunt around the city. You can organize one yourself, or use an app like Stray Boots. Your team will feel nice and rejuvenated after some fresh air and fun challenges. Be sure to take plenty of silly pictures -- you can even have a slideshow when everyone regroups at the end.

Four people on a scavenger hunt, a team building activity for large groups

2. What’s My Name?

You might have seen this game played before. It goes by different names, and the more people who play, the better it is.

What's My Name is an activity where each player is assigned the name of a person -- dead or alive -- and displays that name on their back, head, or part of their body such that only the other players can read the name. You can write these names on index cards or Post-it notes. Once everyone has been assigned a name, the players mingle with one another, treating their coworkers the way they'd treat the person listed on that coworker's card. They can also ask questions about their own hidden identity until they correctly guess who they are.

What's My Name has no complicated rules or potential for competitiveness. It's simply an empathy-builder -- a critical ingredient of good company culture -- allowing employees to find out what it would be like to be treated the way someone very different from them might be treated every day.

3. Cook-Off

Here's a culinary team-building activity that could end in dessert or disaster -- in a fun way. Creating new dishes together requires creativity and will require everyone to put their team and leadership skills into action. Divide your team into smaller teams, pick a food category, and challenge each team to whip up something delicious. The category could be anything from ice cream, to salsa, to pizza.

One fun twist you could add? Pick a single ingredient that all teams must use, like maple syrup or Oreos. Or, have each team get creative with the shape of its food -- you can make pizzas into almost any shape.

Group of female coworkers in an ice cream cook-off

Source: Teambonding.com

4. Sneak a Peek

What do you get when you add a test of memory to a game of pictionary? Sneak a Peek. In this game, people break off into groups of at least four and take turns recreating objects from memory.

Using LEGOs, clay, building blocks, or a similar set of construction items, one game leader will craft an object or structure for every group to recreate. A member of each group then has 10 seconds to "sneak a peek" at the structure (which is concealed from view), return to their groups, and describe what they saw to their group members so they can recreate it.

Each group has their own LEGOs, clay, or building blocks. If after a minute of recreating the structure, it isn't complete, another member of each group sneaks a 10-second peek at the game leader's object and comes back to further instruct the group. This rotation continues until a group is confident they have recreated the item. The object of the game? Be the first group to recreate it.

Not only does this game help employees practice project management, but it shows you how to accomplish tasks using input from a variety of sources. It's also just a fun way to see how good your coworkers are at retaining information.

5. Board Game Tournament

Here's one way to spark your team members' competitive sides without having to leave the office. Organize a team-wide board game tournament. Especially if your team is pretty big, it might be easiest to pick a single game, then have people sign up for specific time slots when they're free to leave their desks and spend some time playing the game.

Some great games with reasonable play times include Boggle, Jenga, or even games using good ol' playing cards. Don't forget to incentivize with prizes for first, second, and third place.

Three male coworkers playing in a board game tournament

Source: Glassdoor

6. Office Trivia

Who says trivia night only takes places at the bar? Office trivia is the perfect way to bring a large group of colleagues together and challenge the brain in areas that don't necessarily apply to their daily jobs. Break the company into teams of four or more and offer small prizes for the teams who score the most points.

Want to write your own trivia questions? For reference, trivia questions are generally sorted into categories -- four or five trivia questions per category -- with optional bonus questions at the end of the game. While you can give each question a point value, you can also assign each team a certain amount of points per category that they can bet, instead. Each team can then bet as many or as few points as they want per question until they've used all their points for that category.

Not prepared to create your own trivia questions? Hire a trivia organization to host a trivia night at your office. There are tons of national trivia companies who'd be happy to host an event right on site -- District Trivia, The Trivia Factory, and the Big Quiz Thing are just a few of them.

Small Group Activities

7. Improv Workshop

Comedy and improv events are fun, interactive experiences that'll have your employees roaring with laughter while teaching them useful communication and soft skills, like focus and trust. Depending on your budget, you could do anything from simply playing improv games with your employees to bringing in professionals to run competitive, fast-paced activities.

Improv workshop with a small group of coworkers

Source: Al-Jazeera

8. Two Truths and a Lie

This is a classic house party game, but it's also an excellent icebreaker when integrating coworkers who don't yet know one another.

Two Truths and a Lie is simple: Start by organizing the group into a circle and give each person the floor to introduce themselves. In addition to giving their name, however, each employee also says three things about themselves -- only two of which are true. It's up to everyone else in the circle to guess which statement is the lie.

9. Karaoke Night

What better way to get your employees to break out of their shells than to have them get up and sing some karaoke? You can even have a contest for best group karaoke performance. Bonus points if there are feather boas and cowboy hats involved. This works best for a more extroverted group, so if your team isn't into strutting their stuff on stage, consider an idea on this list that caters more toward those personalities.

Head of a microphone used for karaoke night, a team building activity for companies

Source: derekgavey

10. The "Suddenly" Story

If you've ever told stories around a campfire, you might have told a variation of The "Suddenly" Story. This activity is the choose-your-own-adventure book of team building activities. You're not just telling a story -- you're piecing a story together using the (often hilarious) imaginations of your coworkers.

To tell The "Suddenly" Story, gather your team in a circle, and offer the opening three sentences to a story about anything. At the end of the three sentences, say "Suddenly ..." and pass the story onto the person next to you. It's their job to take your three sentences and build on the story with another three sentences, followed by "Suddenly ..." Each mention of "Suddenly" allows the story to take a turn. What that turn looks like is up to the next person in the circle.

The "Suddenly" Story helps people find ways of building on content that came before them, while also being creative when all ears are on them. Try it the next time you want to get your department together for a break, and you're sure to get everyone laughing.

11. Go-Kart Racing

Nothing like a little competition to bond a group together. An adrenaline-pumping event like kart racing is a great way to get employees to interact with one another in a totally new and fun way. Just make sure everyone pays attention during the safety lecture.

Small group of coworkers going go-kart racing in red uniforms

12. Concentration (Marketing Edition)

Here's a professional spin on the 1960s game show. The original game show, called Concentration, put 30 numbered tiles up on a board, each tile with an identical tile somewhere else on the board. What made them identical? They had matching prizes on the back. Over time, as contestants opened up more tiles, they had the opportunity select tiles they knew would match up and win the prize written on the back.

Businesses -- especially marketing departments -- can have a field day putting logos, slogans, and company names on the back of their own tiles and having players match up every piece of the brand. As your business grows, you can even put the names of your own products, employees, and job titles on the backs of your tiles to see how well your coworkers know the company they work for.

Teamwork Games

13. Professional Development Workshop

Want to encourage your employees to bond while providing them with an opportunity to learn and further their career? Offer a shared learning experience either at your office, or at an off-site workshop or conference. The activity could be specifically related to your employees' jobs, or it could be something broader, like a negotiation or leadership skills workshop.

Coworkers sitting around a lecturer hosting a professional development workshop

14. Jigsaw Puzzle Race

Jigsaw puzzles can be a tedious thing to put together alone. Maybe you have one set up at home and make progress on it for a couple of hours every weekend. Put your numerous brilliant colleagues on the case, however, and a jigsaw puzzle becomes a fun problem-solving challenge. Break the company into teams for a multi-puzzle race, and suddenly you have a test of teamwork that electrifies the entire office.

Grab several copies of the same jigsaw puzzle and turn your weekend activity into a contest to see which team can complete the puzzle first. Offer prizes just like you would in a game of office trivia. Just be sure each team has the same number of people and choose your puzzle size wisely. A 1000-piece puzzle, for example, might be a bit time-consuming for a team of just five or six people.

15. Room Escape Games

Here's a great bonding activity that requires leadership skills, teamwork, logic, and patience. Room escape games -- Escape the Room, Puzzle Break, AdventureRooms, etc. -- have become a wildly popular team-building exercise for groups around the globe.

Here's how it works: A group of people gets "locked" in a room for one hour. During that one hour, they have to find hidden objects, solve puzzles, and figure out clues to locate the key that will set them free. And it's not easy: Only 20% of players actually make it out before the hour is up.

Escape the Room

Source: Escape the Room St. Louis

16. The Egg Drop Challenge

Chances are, you played this in school or summer camp. The Egg Drop Challenge is a beloved tradition that challenges teams of kids to create small structures around an uncooked egg in order to protect the egg from a high fall onto hard ground. Each team is given specific items they can use to build the structure that protects the egg, but nothing more. So, why not offer the same challenge to your coworkers?

Straws, newspaper, tape, and cardboard are just some common items provided during the Egg Drop Challenge -- as you can see in the sample egg fortress below. For your coworkers, however, consider making it even more challenging and allow them to use simply anything available in the office.

The height of the fall is up to you, too, but be sure to set an altitude that's consistent with the materials each team has to work with.

Egg taped to four toilet paper rolls and a sponge for an egg drop challenge

Source: Buggy and Buddy

17. Laser Tag

Another great way to get your adrenaline pumping? A good old game of laser tag. Not only is it great fun, it's also an opportunity for employees to exercise their strategy and logic skills, as well as teamwork skills. Bonus: Determine teams ahead of time and have people dress up.

Group of coworkers playing laser tag as a teamwork game

18. Catch Phrase

In this classic party game, players team up and take turns describing words and phrases to their teammates without saying the word or phrase itself. Phrases can include celebrities, expressions, or just simple things found around the house. If my phrase is "needle in a haystack," for example, a clue I might give to my teammates could be "a pointy object buried inside farm equipment."

Catch Phrase is the perfect way to get your employees together and teach them how to communicate with one another. (Don't worry, everyone will be having so much fun, they won't realize that's what you're doing.)

This game is often played with a basket of phrases on slips of paper, but it became so popular, Hasbro made an electronic version.

Outings and Events

19. Volunteer

Giving time to support a good cause isn't just good for the soul; it's also a great way for your team members to bond. Place-based volunteering ideas include things like volunteering at a local soup kitchen, helping build a Habitat for Humanity house, or delivering gifts to children's hospitals during the holidays. Skill-based volunteering is a cool way to stretch your employees' expertise: It's when your team volunteers its time and uses its professional skills -- anything from marketing to app development to writing -- to help a nonprofit.

Try VolunteerMatch.org for either type of volunteering opportunities, and Catchafire.org for skill-based volunteering opportunities.

People standing outside with shovels and wood chips while volunteering, one of many team building activities for companies and corporations

Source: VolunteerSpot

20. Mystery Dinner

Mystery dinners are one of the most beloved traditions here at HubSpot. On a single night, you send a group of folks from different teams within your company to dinner somewhere in your city (or at someone's house). The dinner is hosted by one of your company's leaders and paid for by the company. These dinners allow random groups of people from the same company to spend an evening chock full of good food and conversation together.

What makes them a mystery dinner? The only thing participants should know about the dinner ahead of time is the date and time. Then, on the afternoon the dinner is supposed to take place, send each group an email with the name of the restaurant they're going to and who they'll be going with, so they can arrange transportation together.

Optional: Give every dinner host the name of a restaurant or bar to invite everyone to congregate at once the dinners are over.

Mystery Dinner

21. Kayaking/Canoeing

Nothing says "let's work together" quite like trying not to end up in the water. Want to take advantage of the outdoors? Grab a paddle and head down to the closest river for a great spring or summer outing.

Many public rivers and ponds have boat houses where you can rent kayaks and canoes -- and you can encourage folks to rent multi-person ones and pair up with people they don't usually work with.

Five coworkers kayaking on a company outing

22. Trampoline Park

Hey, who says trampolines are just for kids? Take your team to a trampoline park for some jumping fun and a chance to work off the day's stress. Many cities have local places with trampoline activities -- if you're in the Boston area, check out Skyzone for trampoline dodgeball and basketball games.

Team Outing Ideas: Trampoline Jumping

Source: Mustbeart

23. Something Touristy

Embrace your city! Pick a hot tourist destination and go as a team. You can even do a Segway tour. (Fanny packs: optional.) It'll be fun to laugh at how silly it feels to be a tourist in your own city, and you might even learn something new.

Yellow Duck Tour boat on the water

Source: Wikimedia

24. Painting Class

If you're looking for a slightly more relaxing activity, take a group painting class. Paint Nite hosts painting classes by local artists at various bars throughout major cities for painting on canvases, wine glasses (like in the picture below), and so on. It's a great way to let your team members unwind, catch up over some drinks, and express their creativity.

paint-nite.jpg

25. Cooking Class

In the mood for something a little more... culinary? Change up the usual outing to a bar or your local restaurant, and try a cooking class. Through a service such as Kitchensurfing, you can hire a professional chef to come cook a fancy meal for you in your home or office kitchen. Between the multiple courses prepared before your eyes, your team will have plenty of time to strike up a conversation and enjoy the delicious aromas.

HubSpot employees taking a cooking class

26. Explore a New Place

Few things more fun than getting out of the city and exploring for a day. So, why not do it with your team?

For bigger events -- maybe on a quarterly basis, when you have more budget to use for outings -- charter a bus and take your team to a new place. You can all take a historical tour of the new place, grab lunch at a restaurant serving the town's finest, or take in a local attraction together.

ptown-outing.jpg

27. Sports Game

Round up the team and head out to a sports game. What a fantastic way to rev up team spirit while combining both competition and camaraderie.

team_outings_baseball_game

Source: Wikimedia

Now you're ready to show your team a great time while increasing their happiness and creating a great company culture. And hey, you might just be the "cool boss" now. How cool would that be?

Want more? Read The Power of Teamwork: 31 Quotes That Celebrate Collaboration.

download free guide to company culture

how to create a company culture code

[Read More ...]

The Tech Giants Are Going (Back) to Washington. Here's What to Expect.

Washington, D.C. is becoming a familiar place for Big Tech executives.

Representatives from Facebook, Google (and companies it owns, like YouTube), and Twitter have testified at Congressional hearings for a range of issues -- from data privacy, to election meddling, to their "filtering practices."

Now, as major executives from all three prepare to return to the U.S. Capitol to testify before the Senate Select Committee on Intelligence (SSCI), it begs the question: What does it mean for the rest of us?

Who's Testifying, and Why?

Who

Buzzfeed first reported that Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey were due to testify before the SSCI on the weaponization of each platform to influence elections -- namely, the 2016 U.S. presidential election.

That representation has been confirmed, though who will testify on behalf of Google -- if anyone -- is yet to be determined. The company reportedly proposed sending SVP of Global Affairs Kent Walker, which was rejected by the committee. According to a media advisory issued this afternoon, Alphabet Inc. (Google's parent company) Larry Page has been invited.

Screen Shot 2018-08-29 at 5.31.27 PM

Source: Senate Select Committee on Intelligence, Media Advisory

It will be the first of two congressional appearances of the day for Dorsey, who's also confirmed to testify before the House Energy and Commerce Committee that same afternoon on Twitter’s algorithms and content moderation.

Why

In the months following Facebook's initial reveal that Russian actors were behind the 2016 platform abuse and election meddling, the company -- along with Twitter and Google, among others -- have discovered additional foreign, coordinated misinformation campaigns.

In July, Facebook said it removed 32 Pages and accounts -- eight Facebook Pages, 17 Facebook profiles, and seven Instagram accounts -- for what it describes as "inauthentic behavior" that intends to mislead network users.

While it wouldn't confirm the origin of that activity, the company did remark that it showed similarities to the previously-announced Russian interference.

One day in August, both Facebook and Twitter came forward with announcements of coordinated misinformation campaigns on their respective networks -- this time, with origins in Iran. Two days later, Google came forward to say it had removed dozens of YouTube channels, blogs, and Google+ accounts for similar activity, also from Iran.

FireEye, a cybersecurity firm, is largely credited with the initial discovery of this activity, and has published a report on its findings.

In both coordinated campaign instances, government-backed organizations and actors from each country typically created inauthentic accounts, like Pages and YouTube channels. Those accounts were then used to distribute misinformation to promote a certain narrative, usually on divisive topics within the U.S.

rpt-FireEye-Iranian-IO_p14-1

Source: FireEye

“This is further evidence that foreign adversaries are actively using social media to divide Americans and undermine our democratic institutions," said SSCI Vice Chairman Mark Warner in a statement. "I look forward to questioning the leadership of Facebook, Twitter, and Google about this at the Intelligence Committee’s hearing on September 5th.”

Will Big Tech Be Regulated?

Regulation is an ongoing point of contention among lawmakers -- and not just when it comes to social media, though the divisiveness on the issue was particularly salient at Facebook CEO Mark Zuckerberg's two-day testimony before U.S. lawmakers.

At the time, it seemed that before any firm, sustainable outcomes along the lines of regulation could result from these ongoing incidents -- like the discovery of coordinated misinformation campaigns -- more hearings would take place. They have, and continue to do so.

IMG_1380

Zuckerberg listens to opening remarks from House Energy and Commerce Committee Chairman Greg Walden on April 11, 2018. | Amanda Zantal-Wiener

The larger context is important, especially in light of the European Union's General Data Privacy Regulation (GDPR), which came into force in May -- as well as California having passed its own privacy law in June. It reflects an era in which consumer demands for protection -- of personal data and election integrity alike -- are growing.

There may not ever be regulation that satisfies everyone -- though tech companies have reportedly been lobbying elected officials to pass privacy laws on their own terms.

Who Would Regulation Impact?

In a word, says HubSpot CMO Kipp Bodnar: "Everyone."

That may not have been the case only a few years ago, points out HubSpot VP of Marketing Meghan Keaney Anderson. Whereas sweeping regulation may have previously impacted only the tech giants themselves -- now, the organizations that use them for marketing could also feel ripple effects.

"In the past, marketers and business owners may have been able to let events like these glide by in the background," says Keaney Anderson. "But in a world where the lion's share of all internet traffic runs through just a few major platforms -- Google and Facebook, in particular -- succeeding means being both highly informed and highly adaptable to all the ways in which these giants are evolving."

"Succeeding means being both highly informed and highly adaptable to all the ways in which these giants are evolving."

- Meghan Keaney Anderson, HubSpot VP of Marketing

But back to Bodnar's point about regulation impacting everyone. When the platforms most in question -- Facebook, Google, and Twitter -- are widely used by businesses and consumers alike, it creates a cycle.

"It's likely that any platform changes design to prevent election meddling would have an impact on the abilities of marketers executing ads for their products and services," he says. But at the same time, "These hearings also continue to fan the flames of public distrust in the quality of content on these platforms, making it harder for marketers to have their message heard."

In other words: Where there's distrust in the platforms, there's growing consumer distrust among the content appearing on them.

What's Next? 

The long-term, potential impact of these ongoing hearings could be felt by the marketing and business community -- so take time to understand the possibilities.

"The biggest risk for marketers post-hearing is that these companies decide to change their algorithms further," says HubSpot VP of Marketing Jon Dick. "Any time this happens, marketers need to understand the impact of these changes, and adjust their content strategies accordingly."

Consider Facebook's January News Feed algorithm change, for example, to de-emphasize content from Pages, and promote more from friends and family.

Since then, according to one investigation, Facebook Page engagement has dropped by an average of 50%. But that data doesn't come without recommendations, or insights on which types of content continue to perform better than others.

Total-Facebook-Interactions

Source: Buffer

And as Big Tech executives continue to be pressed to testify -- is there an end to these congressional appearances in sight? Probably not, says Bodnar.

"As for what's next -- I would imagine more hearings," he says. "But long-term, it seems like additional regulation is possible as these platforms continue to mature."


[Read More ...]

Vendre en ligne : 10 produits DIY que vous pouvez créer vous-même et vendre sur Internet

 Vendre en ligne : 10 produits DIY

Pour vendre des produits sur Internet, il ne faut pas nécessairement vendre les articles d’autres marques déjà établies. En fait, vous pouvez avec l’approche DIY (« Do It Yourself » ou « Bricoler soi-même ») transformer vos propres idées en réalité et réaliser votre première vente sur Internet en un temps record.

Fabriquer des produits en bricolant et les vendre en ligne ; il s’agit d’une approche purement entrepreneuriale. Aujourd’hui, Internet a donné vie à la tendance du DIY pour faire évoluer le monde du commerce. Si vous savez vous servir de vos mains et que vous êtes un passionné de bricolage, vous pouvez théoriquement convertir votre savoir-faire en revenu grâce à la démocratisation de la vente en ligne.

Aujourd’hui, des milliers de marchands créent leurs produits à la main pour les vendre lors de manifestations artisanales, dans des boutiques éphémères, et aux clients du monde entier à travers leur boutique en ligne. L’e-commerce a permis d’étendre la portée des bricoleurs et des artisans. Et les applications aujourd’hui disponibles permettent à ces derniers de gérer une activité de vente en ligne plus aisément pour pouvoir se focaliser sur ce qui les passionne le plus : leur savoir-faire.

vendre ses creations

Au fil des années, nous avons pointé nos projecteurs sur plusieurs business DIY, et nous avons élaboré des études de cas et des guides pour vous aider à transformer votre passion artisanale en revenu.

Mais peut-être que vous êtes encore incertain en ce qui concerne ce que vous pourriez fabriquer et vendre. Peut-être que vous recherchez un nouveau passetemps pour occuper vos mains libres (et gagner un complément de revenu par la même occasion). Ou peut-être que vous n’êtes pas tellement bricoleur, mais que l’idée de créer un produit et d’automatiser sa vente en ligne vous intéresse particulièrement.

Nous partageons dans cet article une liste de produits à fabriquer ou à vendre qui intéresseront tout le monde ; des novices dans le monde du DIY, aux bricoleurs confirmés. Et nous vous présentons toutes sortes de façons de commercialiser vos produits ; de la création d’une activité de vente en ligne automatisée, aux initiatives commerciales plus avancées. 

10 choses à créer et à vendre  

  1. Savons et bombes de bain
  2. T-shirts et articles comportant des motifs imprimés
  3. Bijoux
  4. Boites et coffrets cadeaux sur abonnement
  5. Bougies
  6. Sucreries et desserts
  7. Art et tirages photo
  8. Produits digitaux
  9. Broches en émail
  10. Articles faits main

1. Savons et bombes de bain

vendre sur le net

Une simple recherche Google retourne des centaines de tutoriels qui vous apprennent à fabriquer vos propres savons, bombes de bain, et toutes sortes d’autres produits connexes, dans le confort de votre propre maison. Ces tutoriels sont très diversifiés ; de simples recettes de sels de bain, à certaines formulations plus complexes qui nécessitent émulsions et conservateurs. Cette idée de business présente une faible barrière à l’entrée en matière de créativité puisque les savons et les bombes de bain peuvent être fabriqués à l’aide de moules professionnels que tout le monde peut acheter. Mais le packaging et le branding sont importants dans la niche de la beauté. Envisagez donc de faire appel aux services d’un professionnel de l’image de marque.

Conseils :

  • Stockez de petites quantités. Les bombes de bain produisent plus de mousse lorsqu’elles sont fraiches, et les ingrédients naturels (comme les huiles essentielles) contenus dans les savons peuvent expirer.
  • Examinez au peigne fin vos sources d’ingrédients bruts pour vous assurer que les ingrédients que vous utilisez sont de qualité cosmétique et testés dermatologiquement. Salem Essentials, une boutique Shopify, recommande de maitriser les bases de la chimie.
  • Prenez contact avec les autorités sanitaires locales pour vous assurer que l’endroit où vous fabriquez vos produits (même s’il s’agit de votre cuisine) répond aux normes sanitaires recommandées. Dans certains pays, des normes sont spécifiées pour la ventilation, le contrôle de l’air et les surfaces.

2. Tee-shirts et articles comportant des motifs imprimés

vendre sur internet

    Cette idée de business DIY peut convenir même aux personnes qui ne souhaitent pas mettre la main à la pâte. Vos motifs peuvent être conçus et imprimés sur divers articles — tee-shirts, tasses, sacs de rangement, bandanas, coussins, etc. Ces articles sont par la suite expédiés directement à vos clients. C’est une activité automatisée qui présente une très faible barrière à l’entrée.

    Pour se lancer : Comment ouvrir une boutique en ligne de tee-shirts.

    Conseils :

    • Les tee-shirts et les articles imprimés peuvent compléter une activité existante. Les salles de gymnastique, les musiciens, et les organismes de bienfaisance, par exemple, peuvent vendre aux audiences existantes des marchandises comportant des motifs personnalisés imprimés. Ce genre d’initiatives contribue à construire le branding de la marque.
    • Vous n’êtes pas designer ? Rejoignez des plateformes comme Upwork ou Creative Market sur lesquelles vous trouverez des talents qui vous aideront à transformer vos idées en designs pour votre activité de vente de tee-shirts.
    • Appuyez-vous sur un service d’impression et d’exécution comme Printful ou Teelaunch. Ces services ont des applications qui peuvent s’intégrer avec votre boutique Shopify, et qui prennent en charge à votre place les tâches d’impression, de traitement et d’expédition de chaque commande.

    3. Bijoux

    vendre en ligne bijoux

      La vente de bijoux est une autre idée de business dont les opérations peuvent grandement varier en complexité, en allant de la fabrication de bijoux qui demeure accessible au grand public (par exemple, fabrication de colliers de perles ou de bracelets tissés), aux savoir-faire spécialisés qui requièrent du matériel professionnel (par exemple, l’orfèvrerie). C’est un marché saturé. C’est pourquoi il est vital de mener des études de marché à l’avance pour tenter d’identifier des stratégies de différenciation efficaces. Y a-t-il un marché de niche que vous pensez pouvoir servir ?

      Pour se lancer : Le guide pour commencer à fabriquer ses propres bijoux.

      Conseils

      • Le marché de la mode est très frivole. Validez votre idée en restant à l’affut des tendances, et suivez les blogs et les influenceurs de mode les plus populaires.
      • Envisagez d’utiliser des applications comme Jewelfie et Online Ring Sizer pour aider vos clients à choisir plus facilement la taille des bagues et des bijoux qui les intéressent.
      • La photographie occupe une importance vitale dans le cadre d’une activité de vente de bijoux. Les bijoux étant des objets réfléchissants, il peut être difficile de les photographier. Pour vous en sortir, vous pouvez suivre notre guide de la photographie de bijoux ou faire appel aux services d’un professionnel. Vous pourriez par ailleurs envisager de créer des partenariats avec des marques vestimentaires complémentaires pour vous partager les couts de vos clichés de style de vie.

      4. Boites et coffrets cadeaux sur abonnement

        vendre des abonnements

        Le business des boites et des coffrets cadeaux sur abonnement convient parfaitement aux personnes qui ne maitrisent pas de savoir-faire artisanal particulier, mais qui ont une passion pour la curation. Contrairement à l’impression sur demande de t-shirts qui reste une activité pouvant être en grande partie automatisée, le business des boites sur abonnement demande beaucoup d’investissement en matière de temps. La disposition et la présentation des produits dans les boites doivent être abordées de façon minutieuse. Mais ce modèle d’entreprise a ses propres avantages : les boites sur abonnement sont généralement emballées en même temps chaque mois et elles possèdent les mêmes dimensions, ce qui simplifie le processus d’expédition.  

        Conseils :

        • Évaluez vos besoins en matière d’espace d’entreposage et d’emballage. Pensez-vous pouvoir gérer votre activité depuis votre domicile, ou allez-vous devoir louer un espace supplémentaire ?
        • Incitez intelligemment vos clients à s’abonner. Offrez une remise considérable à ceux qui paient leur abonnement à l’avance, ou offrez un premier mois d’abonnement gratuit.
        • Utilisez une application pour gérer les abonnements (par exemple, Recurring Orders and Subscriptions).

        5. Bougies

          vendre des bougies

          Les ventes dans le marché de la bougie atteignent plusieurs milliards d’euros. Et il existe plusieurs niches à explorer : bougies pour les anniversaires, bios et naturelles, parfumées, à base de cire d’abeille, fantaisistes, et plus encore. Comme pour les bombes de bain, il existe en abondance des tutoriels pour les débutants en fabrication de bougies à base de méthodes très simples de fonte et de coulage qui ne requièrent que peu ou pas de compétences spécialisées.  

          Conseils :

          • Souscrivez à une assurance et utilisez un étiquetage de sécurité. En raison des risques élevés de blessures ou d’incendie pouvant résulter de la manipulation de bougies, vous devez protéger votre entreprise des poursuites civiles qui pourraient découler de l’utilisation de vos produits.
          • Servez une niche déterminée pour avoir une chance de vous démarquer dans un marché saturé. Par exemple, Frostbeard Studio cible les amateurs de livres avec des bougies parfumées nommées de façon très intelligente, et un contenu de site web plein de références littéraires.
          • Accordez une importance particulière au branding et au packaging. Toutes les bougies étant fabriquées à base d’ingrédients similaires, c’est à travers un packaging attrayant et un branding bien déployé que vos produits pourront séduire de nouvelles audiences.

          6. Sucreries et desserts

            vente en ligne

            Bonbons, biscuits, pâtisseries, gâteaux, chocolats et confitures ; vous ne tomberez jamais à court d’idées lorsqu’il s’agit d’élaborer des gâteries pour satisfaire les envies gourmandes. Cette catégorie présente ses propres difficultés — réglementations alimentaires, étiquetage, durée de conservation, etc. Mais le potentiel est bien présent. Les marchés de niche comprennent : les recettes personnalisées pour des régimes particuliers, pour les fêtes et les occasions spéciales, les paniers cadeaux, et bien plus encore. Assurez-vous d’évaluer la viabilité de la vente de votre produit en ligne. Y a-t-il des facteurs qui risquent de compliquer l’expédition, comme la réfrigération et la fragilité ? 

            Conseils :

            • « Suivez la chaine logistique », conseille l’avocat spécialisé en alimentaire Glenford Jameson. Choisissez soigneusement vos fournisseurs d’ingrédients bruts pour vous assurer que vous obtenez des ingrédients de qualité.
            • Consultez un avocat ou une agence d’inspection des aliments pour vous assurer que votre étiquetage répond aux exigences locales en matière de contenu nutritionnel, d’ingrédients et d’avertissements en cas d’allergies.
            • « Faites tourner votre stock », recommande l’artisane-brasseuse Casandra Campbell, et « faites en sorte que chaque personne chargée de gérer vos stocks fasse de même ».

            7. Œuvres d'art et tirages photo

              vente sur internet

              Oubliez le stéréotype de l’artiste fauché. Il n’y a jamais eu de meilleur moment pour créer des œuvres artistiques et les vendre. Que vous vous intéressiez aux arts plastiques ou à la photographie d’art, vous pouvez toucher de très grandes audiences et vendre vos œuvres à l’international.

              Conseils :

              • Collaborez avec une galerie d’art bien établie pour présenter vos œuvres en personne et commencer à construire une audience pour votre boutique d’art en ligne.
              • Faites photographier vos œuvres par un professionnel, ou pour une option moins couteuse, suivez notre guide pour apprendre à prendre des clichés professionnels et les retoucher sur Photoshop.
              • Envisagez de reproduire vos créations artistiques sous différents formats et sur différents supports — tirages, cartes, tasses, t-shirts, etc. Vous pouvez vous y prendre seul en collaborant avec un service d’impression et d’exécution, ou vendre des licences à d’autres marques e-commerce.

              8. Produits digitaux

                vendre produits digitaux

                La vente de produits digitaux est là pour durer. La création et la vente de produits numériques — formations, webinaires, modèles d’invitation de mariage, designs, etc. — requièrent un peu de travail. Mais une fois que l’activité est lancée, la plupart des opérations peuvent être automatisées. Les frais généraux sont très faibles. Et certains points de douleur inhérents à la vente de produits physiques (gestion des stocks, expédition) sont inexistants.

                Conseils :

                • Utilisez un service d’envoi des téléchargements. Des applications comme Digital Downloads et Sky Pilot s’intègrent avec votre boutique Shopify de façon à envoyer automatiquement par e-mail les produits digitaux achetés, ou à fournir un lien de téléchargement à chaque client.
                • Si vous hébergez des fichiers sur Shopify, assurez-vous qu’ils pèsent moins de 5 Gb. Tentez de compresser les fichiers plus volumineux au format ZIP.

                9. Broches et pins en émail

                  vente produits en ligne

                  Les broches en émail sont toujours aussi populaires ; elles présentent même une tendance à la hausse. Il vous faudra généralement collaborer avec un fabricant pour produire vos broches et pins en émail. Mais vous pouvez entièrement vous impliquer dans la conception de vos designs — concevez vos propres designs, ou collaborez avec un graphiste pour donner vie à votre concept.

                  Conseils :

                  • Si vous choisissez de concevoir vos propres pins et broches, utilisez Photoshop, Illustrator, ou des alternatives gratuites comme Pixlr et GIMP. Optez pour des couleurs unies (pas de dégradés) et évitez les détails complexes.
                  • Que vous sourciez vos produits à l’étranger ou localement, assurez-vous de poser les bonnes questions à votre fabricant : quels types de fermoirs et de matériaux proposez-vous ? Pouvez-vous m’envoyer des échantillons physiques ? Quels types de packaging proposez-vous ?

                  10. Produits artisanaux traditionnels

                    vendre du fait main

                    Le travail du cuir, le travail du bois, la broderie et la poterie sont tous des savoir-faire artisanaux qui affichent des marchés florissants. Les consommateurs se rallient aujourd’hui au mouvement de dénonciation des méthodes de production en masse, et ils décident de soutenir les artisans, les artistes et les petits commerçants qui commercialisent des produits artisanaux de grande qualité tout en prenant en compte la durabilité et la protection de l’environnement. Plusieurs de ces disciplines requièrent des compétences qui s’acquièrent généralement sur plusieurs années. Mais vous pouvez conjurer le créateur inné en vous pour maitriser ces compétences plus rapidement à travers des tutoriels en ligne, des ateliers de formation, et une approche expérimentale.

                    Conseils :

                    • L’attrait des produits artisanaux est dans la plupart des cas étroitement lié à l’histoire de l’artisan. Distillez votre propre histoire à travers vos pages de produits, une page À Propos percutante, et même votre packaging.
                    • Comment allez-vous gérer la croissance ? Si votre idée se révèle un succès, comment allez-vous maintenir votre mode de production artisanal (« fait main ») tout en produisant de grandes quantités : serez-vous en mesure d’engager d’autres artisans ? Certaines opérations de votre processus peuvent-elles être externalisées sans que la méthode de production artisanale soit affectée ?

                    Fabriquer et vendre ses produits

                    Les idées de produits à vendre ne s’arrêtent pas là. Vous pouvez fabriquer et vendre d’innombrables autres produits et accessoires — des biscuits pour chiens, aux tables de bistrot, en passant par les sacs à main et les sandales. Assurez-vous de passer en revue nos études de cas pour vous mettre dans le bain.

                    Vous fabriquez vos propres produits et vous les vendez déjà sur Shopify ? Partagez votre histoire !


                    Which method is right for you?Article publié par Aleks Ignjatovic

                    Aleks est la rédactrice en chef du blog de Shopify en français. Elle est responsable du marketing de contenu et de la localisation pour les marchés francophones chez Shopify.

                    Article original en anglais : Dayna Winter
                    Traduction : Mehdi Chakir

                    Vous souhaitez contribuer au blog de Shopify en français ? Lisez nos conseils !


                    Vous avez des questions à propos de Shopify ?
                    Envoyez un e-mail à l’adresse suivante et notre équipe d’assistance technique vous répondra en français dès que possible :
                    assistance@shopify.com 


                    [Read More ...]

                    The Ultimate Guide to Google Docs

                    Everything Google touches seems to turn to gold.

                    Not only have they helped online businesses generate billions of dollars through their search engine, but they also have — and continue to — branch out and create other products.

                    One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document.

                    This guide will teach you about some reasons why using Google Docs may be beneficial to you as well as some tips and tricks that will make you more efficient while using the product.

                    What Is Google Docs?

                    No software downloads. No payments. No specific browser or computer necessary. Is there really any product out there these days that is this simple to obtain and use?

                    The answer is yes.

                    Google Docs is a completely free, cross-platform (syncs documents across phones, tablets, and desktops) word processor that works both online and offline. All you need is a Google account, the same free account that you use for your G Suite or Gmail.

                    The cloud-based tool includes a clean layout and unique features for users, such as the ability to work, share, and collaborate from anywhere. The platform even automatically syncs and saves all of your work, so you don’t even have to worry about pressing “Save”.

                    With these features, it's clear why millions of users prefer Google Docs over other word processors.

                    Google Docs vs. Microsoft Word

                    But what about Microsoft Word? Word been around longer than Google Docs and remains exceptionally popular today. Millions of individual users and companies still pay big money to use Word. So why would you ditch Word for Google Docs?

                    Microsoft Word must be purchased as part of a Microsoft Office package which includes several products you might not even use, such as PowerPoint, Excel, and Outlook.

                    For example, the Home and Business packages run from $69.99 (for an individual user at home) up to $150 (for an individual user at work) for an annual membership. Google Docs, on the other hand, allows you to collaborate with any number of people, anywhere in the world, for free.

                    Another benefit of Google Docs is that all of your work is saved to the Cloud, which means you won't lose your 20-page report … even if your laptop croaks. (Whew!)

                    For a blogger like myself, I can’t imagine using anything but Google Docs every day. Unlike Word, my editors can hop in my document whenever it’s most convenient for them and leave suggestions or comments. I can also respond to these whenever I want — at home or on the move using the Google Docs app.

                    Now that we’ve covered some benefits of using Google Docs, let's go into more detail on how to use it.

                    Sharing and Collaborating with Google Docs

                    There are a plethora of tips and tricks that users can take advantage of while using Google Docs — whether working as an individual or with a team.

                    Google Docs allows multiple people to work, collaborate, and edit within a single document in real-time through any web browser. Here are a few ways to do this:

                    Sharing Your Google Doc

                    Individuals can share their document with as many people as they want, as well as edit their permissions to limit what they can do.

                    To get started sharing, click "File", followed by "Share."

                    share-google-doc

                    There are multiple sharing options — the one you pick is totally your choice.

                    1. Create a Shareable Link

                    The simplest way to share a Google Docs page is to generate a shareable link. This allows anyone to click a unique URL and view your document.

                    After opening the "Sharing" box, hit the "Get Shareable Link" button in the top corner.

                    shareable-link

                    Then, select a sharing permission for your document.

                    share-options

                    After defining permissions, press "Copy link".

                    copy-share-link

                    The URL will then be copied to your clipboard for you to send to anyone who wishes to view the document.

                    2. Sharing via Email Address

                    You also have the option to share your document with an email address. This will send an invite to that person’s inbox, and add the document to their Google account.

                    To do this, head back to the sharing box.

                    Enter the email address of the person you’d like to share your document with and select an option from the drop-down to edit their permissions.

                    share-with-others

                    If you add a note to this invite, it will be displayed in the email invitation.

                    3. Advanced Sharing Options

                    Head back to your sharing box and hit "Advanced".

                    Here, you can see all sharing settings — including who has access to your document, their permission settings, and the option to invite more people or remove others.

                    sharing-settings

                    4. Make Your Document Editable by Anyone

                    Want to grant anyone permission to edit the contents of your document? Hit "File" and "Share", to get your shareable link.

                    shareable-link

                    In the drop-down menu displayed, press “Anyone with the link can edit”.

                    share-with-anyone

                    As this option clearly states, anyone with your unique URL will be able to make changes, edit, and even delete your document ... so be careful about who you’re sharing it with.

                    Using Shortcut Keys

                    There are a number of shortcut keys to help increase your productivity while working in Google Docs. Review the following chart to learn some of the most popular shortcuts.

                    gdocs-shortcuts

                    For a complete list of Mac, PC, Android, iPhone, and iPad shortcut keys, check out this page.

                    Creating and Writing in Google Docs

                    Which Google Docs features will help you and your team create powerful documents, no matter your location? Here are some options for you to try:

                    Work Offline

                    A bonus to using Google Docs is that you’re able to edit, save, and create documents through your web browser even when you’re not connected to the Internet. This might come in handy if you need to get some work done while traveling. The changes you make are still saved and will sync when you go back online.

                    But, this isn’t an automatic feature. You’ll need to set-up offline connections in your account.

                    To do this, visit the Google Docs homepage and locate the menu button on the left-hand side.

                    google-docs-menu

                    Then press “Settings”.

                    google-docs-settings

                    A pop-up box will then be visible on your screen. To set up offline editing, toggle the "Offline" button to "On". (This should turn the button blue, rather than gray.)

                    edit-offline

                    Your browser will then adjust to offline editing and you’ll see the following icon when editing your document without Internet.

                    offline-icon

                    Use Voice Typing

                    Voice technology is a growing industry, and Google has been at the forefront of this trend. You can speed up your writing process by using voice typing in Google Docs.

                    To use the feature, begin by checking your device settings to confirm that your microphone works.

                    Then head to "Tools" and "Voice Typing". You’ll see a microphone icon.

                    voice-typing-in-google-docs Click it and start speaking. Google will convert your spoken words into text, which you’ll see appear on the page.

                    Use the Google Docs App

                    With the Google Docs app, users can continue to edit, share, collaborate in real-time, add images, and create content all while on-the-go.

                    The free app even works offline once you’ve turned on that setting — the same way you did on your laptop or desktop — and it automatically saves your work to the Cloud.

                    "Explore"

                    Have you ever been writing about a topic and stopped to think, "Wow, I could use a suggestion or two on how to improve my piece."

                    Google Docs has you covered.

                    By clicking the "Explore" button — found by clicking "Tools" then "Explore" — Google Docs will scan the content you provide and suggest information that you could add to your piece.

                    explore-google-docs

                    These suggestions might include details you may have forgotten, images to enhance your piece, or possible research that you could include to back your points and claims.

                    Formatting Your Document

                    Make a Google Docs page that works for you and the content you’re creating. Whether it's the page orientation, images, or page numbers, these tips will help you format your document any way you want.

                    How to Change Margins

                    If you’re looking to make the most of the blank space in your document or format your document for printing, you might need to change the margins.

                    Before doing this, you'll need to make sure the ruler is visible above your document.

                    Simply head to "View" and press "Show Ruler".

                    show-ruler

                    You should see a ruler below the formatting bar in your document.

                    Then, to change the margins of your page, locate the small blue button on the left-hand side of the ruler and slide the button to alter your left margin.

                    change margins google doc

                    To change your right margin in Google Docs, repeat this process using the blue button on the right side of your ruler.

                    change-right-margins If you need strict margins in your document, try using the “Page Setup” tool.

                    To do this, hit "File" then "Page Setup".

                    page-setup

                    You’ll then see the following pop-up box where you can change the margins.

                    margins-doc

                    If you need the same margins in every document you create, save time and hit the "Set as Default" button. This will automatically copy your margin set-up to all new documents.

                    How to Change Page Orientation to Landscape

                    Looking to change the orientation of your document? Head to "File" and select "Page Setup". 

                    gdocs-page-setup

                    Then, select the "Landscape" option under "Orientation" and press "OK" to make your changes.
                    change-orientation

                    If you want all of your documents to have the same orientation, press "Set as Default".

                    How to Add a Text Box

                    Text boxes are a great option if you’re looking to add an extra visual element to your document. They allow you to position additional text anywhere on your page without altering the format of your existing document.

                    In Google Docs, text boxes are classified as drawings. You can insert one by clicking "Insert" and "Drawing".

                    insert-drawing-docs

                    This will open the "Drawing" feature. Then press "Text Box".

                    Drag your cursor into the drawing space to create a box big (or small) enough for your requirements

                    gdocs-drawing

                    Once your box has been created, it’s time to enter your text.

                    You can change the font, color, and alignment of the text in your box by using the navigation bar in the pop-up window.

                    text-box-drawing

                    Happy with your text box? Hit "Save & Close" to insert the “drawing” in your document.

                    insert-drawing

                    From here, treat your text box as an image. Select the image to change the alignment or move the box around your document for ideal placement.

                    How to Add Page Numbers

                    Page numbers make your document easy to navigate and allow for better organization when printed — you'll avoid asking yourself, “Does this page go here … or there?”

                    Add page numbers to your document by clicking "Insert", "Header", and "Page Number". Then choose the option of your choice.

                    insert-page-numbers

                    How to Create a Hanging Indent

                    Hanging indents are indents that automatically change the margin of a paragraph without interrupting the format used elsewhere on your page. Here’s an example: 

                    example-hanging-indent

                    To add a hanging indent in Google Docs, make sure your ruler is visible by pressing "View" and "Show Ruler".

                    show-ruler

                    Then, head back to your main document and highlight the text you want to format.

                    Add a hanging indent by locating the ruler above your document and sliding the blue arrows to your specification.

                    Slide the arrow on the left side to alter the left indent, and the arrow on the right side to change the right indent.

                    change-indent

                    How to Insert an Image

                    To add an image to your document, simply put your cursor wherever you want to insert the image.

                    Scroll up to the top of the page and click "Insert" and "Image".

                    insert-image-google-docs

                    Choose the image location — there are multiple options that include your computer, the web, Google Drive, or by URL.

                    Select your image, click "Open", and voila! Your image should appear.

                    For more on this process, check out this page.

                    How to Create a Table of Contents

                    If you’re writing a presentation or whitepaper, a table of contents is a great way to display each section you’re creating and the page number that it can be found on.

                    You can insert a table of contents in your Google Doc by ensuring all subheadings are formatted with a "heading tag". To do this, highlight your subheading and press the appropriate tag in your formatting bar.

                    headin- tags-google-doc

                    As a general rule of thumb, the "Heading 1" tag should be your main title. "Heading 2" tags should be subheadings, and "Heading 3" tags should be sections below a subheading.

                    Now you're ready to create a table of contents. Hold your cursor where you’d like to insert it and head to the "Insert" tab. Click "Table of contents" and choose an option based on your preference.

                    table-of-contents-google-doc-1

                    Editing Your Document

                    Tracking changes, leaving your team members and co-workers comments, running spell check, and other important editing features are all available in Google Docs to ensure your work reaches full potential.

                    How to Track Changes

                    If you’re working with another person on your document, you can ask them to "Track Changes". This will show you who made the edits, when they made those edits, and what the text was prior to their edits.

                    You can track changes in Google Docs by changing "Editing" to "Suggesting" in the top right-hand corner of the page.

                    track-changes-in-google-doc-1

                    Then, when someone edits your document, any changes will show up in a different color, with a box on the right-hand side to show their name, photo, and editing details. 

                    google_docs_tracking_changes-

                    You can then browse the tracked changes and accept or reject them as necessary.

                    How to Add Comments

                    With Google Docs, you and your team can leave comments in any document for each other to view. These are often used as reminders to come back to a specific section, leave more detailed revision ideas, or add URLs to other sites and images for reference.

                    To do this highlight the word, sentence, or paragraph you want to comment on and click the "Add Comment" button (the text box with the plus sign inside).

                    You can then write a comment — or paste a URL — in the comment box. Click "Comment" when you are ready to post your box.

                    Leaving-google-docs-comments

                    To edit the information in the box, click the three dots on the right and select “Edit”. You can also thread comments beneath the original comment by typing in the “Reply” box.

                    reply-to-google-docs-comments

                    To get rid of a comment box you can either “delete” it or “resolve” the comment. Click the three dots on the right and select “Delete” to delete the box. Click "Resolve" in the top right of the box when the issue has been resolved and you no longer need the box.

                    resolve-google-docs-comments

                    If you are looking for more in-depth information on adding and resolving comments in Google Docs, look at this page.

                    How to Find Word Count

                    Have you ever struggled while writing a paper, report, or blog post because of a required word count that you were trying to reach?

                    Although reaching a required word count may not always be easy, Google Docs makes the count itself simple.

                    Once you’re in your document, find "Tools" in the navigation bar. Then, select "Word Count".

                    word-count

                    Google will then display the total number of words (along with the total number of pages, characters, and characters excluding spaces).  

                    word-count-confirm

                    To count the words within a specific sentence, paragraph, or page, highlight the text you want to include and follow the same steps above.

                    How to Run a Spell Check

                    It’s not uncommon even for professional writers to make an occasional spelling mistake. Google Docs can help all writers with this dilemma.

                    Run a spell check to locate and correct any errors you may have missed. Think of it as your personal proofreader or editor.

                    To run a spell check in Google Docs, press the "Tools" button in your navigation bar and hit “Spelling”. Then select the "Spell check" option.

                    google-docs-spellcheck

                    Google Docs will then scan your entire document for misspelled words and grammatical errors.You’ll be given the choice to accept or ignore Google’s suggestion.

                    If you find that you’re frequently using a word that Google doesn’t recognize, you can add it to your dictionary. This will prevent Google Docs from highlighting the word in future spell checks.

                    How to Add a Strikethrough

                    In Google Docs you can add a <style="text-decoration: line-through;"="">strikethrough by highlighting the text you want to strike, clicking the “Format" button in the navigation bar, “Text”, and selecting "Strikethrough".

                    google-docs-strikethrough

                    Use Google Docs Add-Ons

                    You can add third-party tools, or add-ons, to your documents. These add-ons contain unique features to help you improve your work in various ways.

                    You can find these add-ons by locating the "Add-Ons" tab in your navigation bar and clicking "Get add-ons".

                    google-ad-ons

                    Here are a few popular add-ons you may find helpful:

                    Google Keep

                    Writing a document that needs supporting data? Install this add-on to your browser to collect notes, case studies, and references you’re planning to cite. Then, use the add-on to pull them in as needed. You can also edit the notes you’ve saved with Google Keep.

                    Extensis Fonts

                    Consistent branding is important, but that can be tricky when you’re using unique fonts. The Extensis Fonts add-on imports thousands of fonts from the Google Fonts library into your document to enhance your piece’s overall aesthetic.

                    HelloSign

                    Writing a contract, agreement, or any other paperwork that requires a signature? This Google Docs add-on will help you collect electronic signatures in an easy and secure way.

                    Translate

                    Need a translator? Install this add-on to easily translate your content into another language.

                    Lucidchart

                    This add-on allows you to add unique diagrams to your document that are easy to design and edit. It’s perfect for anyone working with data or looking for a fun way to display information.

                    Language Tool

                    Proofreading made easy in over 20 languages. You won't have to wonder about your spelling or grammar anymore. The Language Tool add-on catches errors and mistakes no matter the language.

                    EasyBib

                    EasyBib is an automatic bibliography generator with over 7,000+ style options, including MLA, APA, and, Harvard-style.

                    Google Docs, Google Sheets, and Google Forms in Google Docs

                    With Google Docs, it's easy to integrate with other useful tools such as Google Sheets and Google Forms. If you create a spreadsheet or chart in Google Sheets, you can insert that information directly into Google Docs.

                    With Google Forms, you can create surveys that are automatically saved to your Google Drive for easy access and review from Google Docs.

                    Google Sheets

                    Google Sheets is a great option for anyone who needs to build any type of chart, list, plan, or spreadsheet. It is a spreadsheet generator — similar to Excel — and it's free.

                    Once you’ve opened Google Sheets and created your chart, you can easily insert it into your document.

                    Do this by heading up to the toolbar, clicking "Insert", "Chart", and "From Sheets". You should be able to view and select the chart you want to add to your document.

                    Google-sheets-in-google-docs

                    Google Forms

                    Google Forms is a great way to collect information and survey responses. Just go to the Google Forms site and begin creating your form or survey in a matter of seconds.

                    You and your team can collaborate and select a template from Google’s gallery — or create a unique template from scratch to style it to your taste.

                    google-forms

                    Google Forms is also free to use and can integrate with software like Asana and HubSpot.

                    Additionally, all of your Google Forms documents and responses are automatically saved to your Google Drive so you can easily access them while in your Google Docs page.

                    To do this, click on the "Apps" icon when you open Google Docs. Scroll down to "Forms" to find the form or survey you want to open.

                    Google-docs-app

                    One last feature to note is that the people responding to your form or survey can do so on any type of device, making Google Forms a convenient option for everyone.

                    Conclusion

                    Congratulations! You’re now a Google Docs pro. Whether you’re a marketer or CEO, these tips will allow you to take advantage of Google’s software and create incredible documents of any kind, no matter your professional background.

                    Google Docs gives you the ability to share your work with as many people as you want, whenever you want, making it a great tool for collaborative teams. It also keeps your life simple by automatically saving any changes to your document to the Cloud … meaning no more stress about losing your work. Lastly, you can work on your documents from anywhere — whether or not you have Internet.

                    With all of these features, you can see why so many people have jumped on the Google Docs bandwagon. Plus, it’s free! Why not give it a try?


                    [Read More ...]

                    Capitale-Nationale – Sept médailles pour le jour 1 des compétitions

                    MÉDAILLES. Le karaté a retenu particulièrement l’attention de la délégation de la Capitale-Nationale, hier, puisque des athlètes de cette di...